Trends may change and Google may evolve and redirect the way you approach online marketing; however, one thing will never change: the importance of high-quality relevant content. Enrich your website with informative and compelling copy and it has the power to drive traffic, convert leads and achieve sales. It doesn’t matter how it is delivered or which device it is …
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There is so much advice on the web outlining how LinkedIn can produce lead generation for your business that it can all get a bit confusing. Which techniques are best? Should some techniques be deployed first or in a particular order? Or is the key to successful lead generation, implementing them all at once? All of these questions are understandable, …
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When it comes to lead generation on LinkedIn, there are 2 key approaches for you to consider: direct marketing and indirect marketing. Implement them correctly and both have the power to get you in front of prospective clients, and ensure you remain at the forefront of their minds. What is direct marketing? It is exactly as it sounds – using …
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Creating a profile on LinkedIn is no longer enough to boost brand awareness, generate leads and encourage potential customers to engage with your business. Sure, it is an invaluable way to introduce who you are, your products and your services; however for real lead generation and positive ROI, you need to go beyond your company profile and implement any number …
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LinkedIn can offer your business more than self-promotion and potential business contacts. Through careful planning and utilisation, you can harness this powerful B2B professional network to generate lasting and profitable sales and leads. Take the following facts: LinkedIn has over 20 million active members in the UK, 40% of which check their accounts daily. Add to the equation the fact …
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