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01 Agency becomes a Google Partner

We are delighted to announce we are now an accredited Google Partner. This means that Google has recognised our expertise in PPC advertising through the performance of the accounts we manage and the examined expertise of our staff. We have staff who are now Google AdWords Certified Professionals, with specialisms in Search Advertising, Mobile Advertising, and Display Advertising. The accounts …

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Who Regulates Internet Marketing?

  • News
  • 23rd August 2017

Every good business that hopes to conquer the web knows that the key to succeeding on the World Wide Web is to implement a strong internet marketing strategy. Yet who determines what is allowed and appropriate? Who regulates it? As a business it is important that you take the time to not only recognise who regulates internet marketing, but what …

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Inbound Marketing “in a nutshell”

  • News
  • 2nd August 2017

Unlike outbound marketing which is costly and outdated; inbound marketing strives to get your business found by consumers by leveraging your web content and bringing them direct to your website. At the same time, inbound marketing aims to benefit your audience and help them to solve their problems – no strings attached – so that they’ll willingly want come to …

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How Internet Marketing Has Changed

  • News
  • 19th July 2017

It is scary to think how dependent we have become on the internet since CERN made it free 22 years ago. Since then this medium has gone on to allow us to share stories and updates with our friends from across the world at a click of a button, as well as make shopping easier. No longer do you have …

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How to write for a dull niche

Let’s be honest for a moment – not all niches are interesting. In fact, unless you have got a genuine interest in the industry or have an expressed need for one of their services, more often than not you’ll encounter a number of dull niches during your search of the web. Yet just because the topic is dull, doesn’t mean …

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How to create great content

Since the arrival of Panda, having ‘good’ content is no longer good enough. To rank on Google these days you need to keep regularly producing fresh, exceptional content that answers all your audiences’ queries. No longer can you shove keywords into an article and hope for the best. There needs to be a goal to your content. A purpose behind …

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Is there an alternative to keyword targeting?

  • News
  • 27th April 2017

Keyword targeting has always caused a lot of discussion, especially since Hummingbird came out back in 2013. With marketers split over whether to ditch the idea of keyword targeting completely, and others campaigning for a balance between the two old-school keyword targeting and new concept targeting – in this article we will review them both so you can judge for …

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