Why You and Your Business Should Use LinkedIn to Generate Leads

LinkedIn can offer your business more than self-promotion and potential business contacts. Through careful planning and utilisation, you can harness this powerful B2B professional network to generate lasting and profitable sales and leads. Take the following facts: LinkedIn has over 20 million active members in the UK, 40% of which check their accounts daily. Add to the equation the fact …

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Inbound Marketing “in a nutshell”

  • News
  • 2nd August 2017

Unlike outbound marketing which is costly and outdated; inbound marketing strives to get your business found by consumers by leveraging your web content and bringing them direct to your website. At the same time, inbound marketing aims to benefit your audience and help them to solve their problems – no strings attached – so that they’ll willingly want come to …

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How Internet Marketing Has Changed

  • News
  • 19th July 2017

It is scary to think how dependent we have become on the internet since CERN made it free 22 years ago. Since then this medium has gone on to allow us to share stories and updates with our friends from across the world at a click of a button, as well as make shopping easier. No longer do you have …

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SEO for E-commerce in 2016

  • SEO
  • 22nd June 2017

Of all the website types you’ll find on the internet, e-commerce sites easily benefit the most from SEO, as not only can this marketing technique help to direct consumer transactions; implement SEO on your most popular pages and it can help to drive more traffic to your site and boost your profits. Yet like all things, SEO is only as …

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How to write for a dull niche

Let’s be honest for a moment – not all niches are interesting. In fact, unless you have got a genuine interest in the industry or have an expressed need for one of their services, more often than not you’ll encounter a number of dull niches during your search of the web. Yet just because the topic is dull, doesn’t mean …

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How to create great content

Since the arrival of Panda, having ‘good’ content is no longer good enough. To rank on Google these days you need to keep regularly producing fresh, exceptional content that answers all your audiences’ queries. No longer can you shove keywords into an article and hope for the best. There needs to be a goal to your content. A purpose behind …

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Advantages of White Label SEO

  • SEO
  • 29th April 2017

This is not to be confused with White Hat SEO tactics, although we have to admit it does sound similar. White label SEO essentially happens when a company decides to provide a service they currently don’t have in-house, yet wish to supply the service to their clientele. To overcome this, they make the decision to outsource/lease/sell the service to someone …

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Is there an alternative to keyword targeting?

  • News
  • 27th April 2017

Keyword targeting has always caused a lot of discussion, especially since Hummingbird came out back in 2013. With marketers split over whether to ditch the idea of keyword targeting completely, and others campaigning for a balance between the two old-school keyword targeting and new concept targeting – in this article we will review them both so you can judge for …

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