Hook’N’Block

Digital Marketing Strategy, Bespoke Drupal Design and Development

SEO | E-Commerce Support | Email Marketing

Hook’N’Block is an online wholesaler of high quality British meat delivering direct to their customers’ door.

Objective

Our initial engagement was based around enhancing their current Drupal E-Commerce solution to allow the site to attract new customers and increase revenue.

What we did

The original Drupal site and design unfortunately did not promote Hook’N’Block’s products to the best of its ability and also had a restricted user flow. We quickly got to work re-designing the website’s homepage so it was used as more of a shop window to engage and encourage visitors to navigate through the website.

We re-designed and developed all the main key and transactional pages so that it was easy to see discounts and how to use the website’s loyalty points to encourage potential and existing customers to increase their spend. The website was also integrated with Wowcher to help with brand awareness, customer acquisition and overall sales.

This was accompanied with an informative and incentive led email campaign strategy that encouraged repeat ordering from existing customers.

Results

All of our hard work paid off. With new customers being acquired daily along with higher basket values, overall sales and customer retention have improved massivel.

 

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